medical, tourism, medical tourism, health care, advertising, marketing
Medical needs of Americans are increasing as the population is aging and struggling with obesity. The addition of new medical technology and techniques, their widespread availability, and procedural improvements have created a more open market for medical providers. Costly procedures in cardiology and orthopedics serve as examples of increasingly needed medical treatments. Individuals, businesses and insurance companies have struggled to find ways to pay for these necessary procedures. Traditionally, in the U.S. the majority of medical procedures have been performed locally. Because of the rising costs associated with these procedures individuals and some healthcare providers are now looking to foreign markets. The performance of medical procedures by foreign providers has created a whole industry referred to as Medical Tourism. The growth of the field of Medical Tourism has presented significant questions, as well as substantial risks and rewards that need to be addressed before the consumer decides what is right for their particular circumstances.
Source Publication Title
Quarterly Review of Business Disciplines
International Academy of Business Disciplines Quarterly
Prinsen, Thomas J.; Falk, Louis K.; and Martinez, Javier, "Medical Tourism: How Far are You Willing to Go to Save Money?" (2015). Faculty Work Comprehensive List. 804.